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Digital Marketingbeginner

Become a Social Media Manager in 30 Days

30h 65 lessons 7 sections

What you'll learn

How to develop a digital marketing strategy aligned with business goals

How to create engaging, mobile-first content for different social media platforms

How to set up and optimize social media business profiles on Instagram, Facebook, TikTok, and LinkedIn

How to run effective paid advertising campaigns on Meta, Google, and LinkedIn

How to build and manage email marketing campaigns for customer retention

How to use analytics tools to measure performance and ROI

How to build and engage an online community

How to manage brand reputation and handle crises online

About this course

A comprehensive, practical course designed to equip learners with the essential skills needed to build, manage, and grow a brand's online presence through digital marketing strategies and social media platforms.

This course covers content strategy, platform-specific tactics (Instagram, Facebook, TikTok, LinkedIn), paid advertising, email marketing, analytics, and community management. Built with African SMEs and aspiring digital marketers in mind, you'll gain hands-on experience creating real campaigns and building a portfolio-ready body of work.

Whether you're a small business owner looking to grow your online presence, an aspiring digital marketer starting your career, or a freelancer wanting to offer social media services, this course provides the practical foundation you need to succeed in the digital economy.

Who this course is for

  • Small business owners looking to grow their online presence
  • Aspiring digital marketers starting their career
  • Marketing professionals transitioning to digital roles
  • Freelancers who want to offer social media services
  • Content creators looking to monetize their skills

This course includes

  • 15h 48m of lessons
  • 65 lessons across 7 sections
  • Downloadable course materials
  • Yours for life once bought
  • Certificate on completion, verifiable by anyone

Course content

7 sections · 65 lessons · 15h 48m total length

Material includes

  • Practical templates (content calendar, campaign planner, email templates)
  • Platform-specific checklists
  • Downloadable strategy worksheets
  • Certificate of Completion
  • Access to Discussion Board

Requirements

  • Basic understanding of social media platforms as a user
  • Access to a smartphone or computer with internet connection
  • Willingness to create practice accounts on social platforms
  • No prior marketing experience required

Every enrolment includes

  • Verified certificate on completion
  • Progress tracking & resume
  • Community access

₦15,000

₦39,000